STRATEGIC DESIGNER & FACILITATOR
At the intersection of experience & service design, systems thinking, social innovation, culture, and learning.
I'm Da — a Peruvian-born strategic designer based in Madrid. 15+ years working with startups, governments, cultural organizations, educational institutions, companies, and NGOs across Latin America and Europe.
Selected work
Projects across sectors, regions, and actors.
Use the filters below to explore by practice or by who I work with.
What I do
Services and practice areas
Who I do it with
Actors and organizations
Showing 4 of 16 projects · Ventures & team leadership
- Ventures & team leadershipCultural organizations
A Cultural Design Studio
Co-led a studio awakening people's creative potential — a virtuous cycle between a cultural design studio and a creativity center.
- Value proposition, offer design, and studio management
- Consulting for IDB, USAID, OXFAM, and Peruvian ministries
- Portfolio of interventions, services, and products
Co-creative DirectorDomingo - Ventures & team leadershipStartups
A hospitality startup LATAM country expansion
Led research, design, and rollout of business narratives, journeys, blueprints, and products across 6 revenue streams in 5 locations.
- Trained local teams nationwide on service quality and delivery
- First property hit projected EBITDA in its first months
- Collaboration between local and global teams
Country Experience DirectorSelina - Ventures & team leadershipNGO
Social Innovation Studio inside a grassroots organization
Co-led a social innovation studio with a sustainable business model inside a grassroots NGO working with vulnerable communities.
- Portfolio of social innovation products and services
- Methods for participatory research, systems and service design
- Projects spanning municipalities and brand social impact
Strategic DesignerAlto Peru - Ventures & team leadershipNGO
A food system vision
Co-founded a long-horizon vision for a regenerative food system for the city of Lima.
Co-founderThe Rockefeller Foundation, Ideo.org, Lima2035
Expertise
What I bring to the table.
Ventures & Team Leadership
- Research for value proposition creation
- Launching and client management
- Design and management of portfolio: interventions, services, and products
- Team leadership and project management
- Knowledge management and training
Programs & Facilitation
- Research for program design
- Learning material design
- Train the trainers
- Lead facilitator and host of learning experiences, programs, and co-creation processes
- Project management
Experiences & Interventions
- Research for experience design
- Design and management of replicable formats, convenings, festivals, and events
- Talent curation and team leadership
- Strategic partnerships
- Facilitators training
Ecosystems
- Research & curation of networks and communities
- Leadership, community and relationship building
- Initiative management
- Partnerships & sponsorships
- Host
Programs & facilitation
Facilitation formats & material design
Tools, materials, and facilitation formats designed and led across digital, physical, virtual, and in-person settings.
Digital tools
WWF
Physical tools
.jes
Brand identity for replicable formats
Ministry of Production
Virtual facilitation
Elisava
In-person facilitation for big groups
Fundación Contemporánea
In-person facilitation for teams
Oxfam Netherlands
Contact
Open for collaborations!
Based in Madrid, Spain · Collaborating globally